Armada Design Group

Add Armada and grow.

Satisfied clients and successful businesses don’t come about through guesswork. Building (and growing) a strong brand demands an equally strong process. Precisely why over the years we’ve developed and refined Armada Brand:Precision—our process tailored to consistently achieve insight and get results. Versatile enough to meet the needs of clients of all sizes and sectors, we help you discover, define, and deliver your brand, and then give you the tools to let it thrive.

01 Discover.

Strong brands begin with the right intelligence.

The divide between successful and ineffective brands often comes down to the assumptions you make—who is the target audience and what are they really looking for? Have you given them a truly good reason to choose you over your competition? Answers to questions like these are the difference between a sound investment and wasted resources.

That’s why we make sure every decision is an informed one, reflecting a thoughtful strategy founded on your real needs and challenges. We achieve this by beginning with a discovery phase, where we uncover, and then deconstruct, vital information on your organization and market-place.

Our discovery phase typically involves:

• Brand auditing
• Market research & competitor analysis
• Needs analysis
• Company & stakeholder interviews
• Target audience profiling
• On-site observation

02 Define.

Craft your story and bring it to life.

During the define phase, we take insights uncovered in discovery and distil them into a core message and ‘brand story’—capturing the elements of your organization that people truly connect with and find compelling.

A strong message and story ensures all of your communications—from an identity and advertising campaign to an online presence—are not just well informed but relevant and powerful to those who matter most.

During our define phase, services often include:

• Brand strategy & defining objectives
• Positioning statement development
• Core brand messaging
• Brand evaluation with company personnel and stakeholders

03 Deliver.

Smart design connects you with your customers.

Whether you’re building a bricks-and-mortar retail space or a non-profit sharing stories within your community, the communication channels you use are how people ultimately experience your brand.

That’s why once we’ve developed your brand story we figure out how to tell that story—meeting your customers where they already are and engaging them through rich, compelling design solutions. And because our clients know their business best we ensure the process is collaborative. We work with you to determine the most effective touch-points for your target audience, whether you’re equipping your sales team with the right marketing tools or creating an evocative online experience.

Our comprehensive in-house services and trusted partnerships with local experts means we’re able to handle all of your design needs, whatever they happen to be.

Services include:

• Identity design
• Corporate communications
• Environmental signage and in-store design
• Product packaging
• Website design and development, including:
• Content Management Systems
• E-commerce and online product catalogues
• Other custom development solutions
• Photography services
• Copywriting
• Internet marketing & search engine optimization
• Social media strategy and campaigns

04 Thrive.

You’ve built a strong brand, now it’s time to thrive.

Like most aspects of your business, an effective brand requires ongoing care and attention to succeed. Identifying and addressing needs – both short and long-term – are different for every organization but they all stem from regular dialogue and a healthy client relationship.

We see the development of your brand as the starting point of that relationship. That means a commitment to partnering with you for all of your design and communications needs – whether it’s a simple brochure or a complete social media campaign. Once we’ve completed initial development we take an iterative approach, reviewing and updating as necessary to ensure you’re always on message and remaining relevant.

Learn more about some of our common management services:

Brand Standards:
For mid and large-size organizations and those with in-house communications departments, we often recommend a brand standards manual. In it we define usage guidelines for all design material, ensuring a consistent presentation of your brand throughout all touch-points.

Iterative Brand Feedback:
Markets change, companies evolve, and your customers grow ever more sophisticated. Throughout the life of a brand we recommend periodic feedback sessions to gauge success among company personnel, customers, and community stakeholders.

Internet Marketing & Search Engine Optimization:
80% of Canadians are online. Of those, over 50% are actively purchasing goods and services over the internet and using social media services. If your customers aren’t finding you online, you can be sure they’re finding your competition. We work with our local trusted partners to ensure you’re getting the most out of your online presence – driving qualified traffic to your website and building strong, long-lasting customer relationships.

Ongoing Design Services:
We offer all of our regular design services on an as-needed/ongoing basis.