We’re pleased to announce our recent partnership with the University of British Columbia! Armada was recently commissioned by the Student Services Department at UBC to develop new informational and promotional material for the upcoming fall semester. Stay tuned for portfolio updates!

Armada is pleased to announce the launch of the Canadian Red Cross 2008/2009 annual review! We’re especially honoured this year to have worked on the centennial annual review, celebrating 100 years of impact the Red Cross has had in Canada and abroad. Be sure to check out more of the annual review in our portfolio [...]

Recently we had the opportunity to work with up-and-coming Vancouver-based business Future Living. With their full-service approach to real estate, design, and urban living, as well as an impressive showroom slated to launch in a month, Future Living is positioned to revolutionize the local market.

Having spent the good part of a year inundated by unscrupulous politicians, CEO’s, hedge fund managers, and combinations thereof usurping public funds and misleading regulatory bodies, an article on authenticity in branding seemed timely.

I’ve been following Boston.com’s ‘The Big Picture’ photo journalism blog for several months now, and it’s by far one of my favorite photography websites. Initially I was planning to travel through Southern Spain and North Africa at about this time, but decided to postpone till the end of August, to avoid the onslaught of tourism and high prices.

Welcome back! You may have noticed some changes recently-notably the messaging on our home page, and our new blog layout! You’ll also notice the new name, which happens to be our positioning statement: powerful ideas, powerful brands. It nicely sums up what we’re about: working with innovative, forward thinking companies and transforming their powerful ideas into powerful branding strategies.

Arguably the largest obstacle branding agencies now face is making a strong case for sustained branding expenditures. Understandably, businesses like yours may be forced to make some tough-choices in the near future, and cutting costs is an unavoidable part of that process.

We’d like to officially welcome everyone to our new blog-‘the conversation’. As the name implies, it’s an attempt to initiate some dialogue among our clients (potential clients included!), colleagues, and anyone else with shared interest. Similar to our work with clients, we’ll aim to get at the essence of issues-offering unique insight from a design and branding perspective, as well as just plain philosophizing.