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How to Brand Canadian Cleantech (Better)
In a recent interview on Cleanbreak.ca, managing director of Canada’s Clean 15 competition Dwayne Matthews made an interesting observation: “In my experience many global companies that would potentially be interested in partnering with or licensing Canadian techs are not aware of the level of technology that is here. I also think that extends to end [...]
Business
Armada featured on Creattica
Hello all! We’re happy to announce that several of our projects have been featured on the highly popular design site Creattica. Highlights include our newly developed company website, recent brand identity work for Cleantech Community Gateway, and Unitech Construction Management. Be sure to check them out here, here, and here. Enjoy!
Ideas
Reaching out: How Canadian cultural organizations succeed through better branding.
This year we’ve been fortunate enough to work with a number of organizations on some comprehensive branding programs. Among them the Vancouver International Bhangra Celebration (VIBC) has been our most notable. We’ve selected a few of the most relevant lessons we feel are translatable to other non-profit organizations. Enjoy!
Business
A New Armada, A Few Changes
A new year at Armada and plenty of changes! Likely you’ve noticed our new look. It’s a vast departure from the previous website, and for good reason. Why the change? In short, changes in the past year have led us to seriously re-examine our market position and reflect on recent milestones and setbacks. Naturally as [...]
Ideas
Powerful Stories: Latincouver
Welcome to our first installment of ‘Powerful Stories’, a new series showcasing local cultural and non-profit organizations from a communications and branding perspective. This week’s focus is Latincouver, a Vancouver-based non-profit bringing together “Latin Americans and Latin enthusiasts living in Vancouver to strengthen and celebrate the richness of our cultures”. Among their initiatives, they host [...]
Ideas
Powerful Stories: The Cultch
Welcome to the second installment of ‘Powerful Stories’, a new series showcasing cultural and non-profit organizations from a communications and branding perspective. This week we’re proud to present The Cultch. Since their inception 36 years ago, they’ve been instrumental in Vancouver as a hub for innovative theatre, dance and performance art. Housed in a century [...]
Ideas
Powerful Stories – ISSofBC
Welcome back and happy holidays! We’ve been on somewhat of a hiatus with the Armada blog lately – many interesting internal developments on the horizon and new projects to share. In fact, why not hop over to ourlatest December updates post to check out a few? Several months ago Armada principal Sean Stiller had the [...]
Ideas
Powerful Stories: VIDF
Welcome back to another ‘Powerful Stories’ installment! Over the past month we’ve been fortunate enough to showcase some amazing local cultural and non-profit organizations from a communications and branding perspective. Have questions or topics you’d like us to touch upon in an upcoming interview? Drop us a line. We’re pleased this week to present The [...]
Business
Times are tough. Why your brand should be top of mind.
Arguably the largest obstacle branding agencies now face is making a strong case for sustained branding expenditures. Understandably, businesses like yours may be forced to make some tough-choices in the near future, and cutting costs is an unavoidable part of that process. With these realities in mind, we’d like to offer a few thoughts on [...]
Business
Authenticity Is King
Having spent the good part of a year inundated by unscrupulous politicians, CEO’s, hedge fund managers, and combinations thereof usurping public funds and misleading regulatory bodies, an article on authenticity in branding seemed timely. We live in an age where emulative (and often unethical) competition has become the order of the day, and where fly-by-night [...]
Business
Design Buying: Part 1 – The Proposal Process
Welcome to part one of our ongoing series about the design buying process. Drawing upon our own successes and failures, our intent is to share valuable insights and practical tips useful for any organization planning to purchase branding or design services. Proposals. Over the past several years we’ve written a lot of them. Some big, [...]
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