Armada Design Group

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• VIBC
• Rasul Learning Group
• Coop Culture
• Beyer Brown
• Canadian Red Cross
• Capilano Group – Moraine Lake
• Chase Office Interiors
• Cocoa Tanning Spa
• Future Living
• Lorie Grant Interior Design
• Serene Weddings
• Cleantech Community Gateway
• Unitech Construction Management
• UBC – Student Services
• Robert Semeniuk
• Canadian Plains Mechanical

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Celebrating 100 years of service, community involvement, and above all humanity.

Background
On the eve of 100 years of service, the Canadian Red Cross required an exceptional communications piece to celebrate their remarkable story and history, reaching out to volunteers, donors, and the community at large. Armada was commissioned to develop a centennial annual report to celebrate this organizational milestone.

Our Approach
Armada reviewed Red Cross archival material, drawing on inspirational stories spanning generations as a testament to the impact made over a century. Building on “100 years of service”, simple and impactful typography and montage photography were employed to create a story-book experience.

The annual report has had a strong impact both internally and among stakeholders and donors. It has laid the foundation for subsequent marketing initiatives during the centennial year.

At A Glance

'100 years of service' theme developed celebrate centennial milestone and reach out to stakeholders and donors. Unique visual treatment helped to create a 'story-book' experience.