Armada Design Group

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• VIBC
• Rasul Learning Group
• Coop Culture
• Beyer Brown
• Canadian Red Cross
• Capilano Group – Moraine Lake
• Chase Office Interiors
• Cocoa Tanning Spa
• Future Living
• Lorie Grant Interior Design
• Serene Weddings
• Cleantech Community Gateway
• Unitech Construction Management
• UBC – Student Services
• Robert Semeniuk
• Canadian Plains Mechanical

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Many companies say that customer service is their top-priority, but few go to the lengths that Chase Office Interiors does to ensure that customers get the service and experience they expect.

Background
Following exponential growth in the Canadian office-furniture market, Chase recognized the need to differentiate itself in a homogenous market-place. Following a comprehensive marketing audit, Armada was commissioned to develop a complete branding program.

Our Approach
Armada built on the recently developed positioning statement ‘Easy. Dependable. Responsive’ to visually communicate the high-quality, stress-free experience customers have come to expect from Chase. Illustrative line-work and a contemporary colour scheme helped to reinforce the easy and responsive experience of the brand, while the strong typographic treatment echoed the dependability of the Chase brand.

At A Glance

Vibrant, contemporary visual elements were employed to communicate the new positioning statement and help Chase differentiate itself in a conservative market. Interactive media such as video helped to extend the brand experience.