Armada Design Group

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• VIBC
• Rasul Learning Group
• Coop Culture
• Beyer Brown
• Canadian Red Cross
• Capilano Group – Moraine Lake
• Chase Office Interiors
• Cocoa Tanning Spa
• Future Living
• Lorie Grant Interior Design
• Serene Weddings
• Cleantech Community Gateway
• Unitech Construction Management
• UBC – Student Services
• Robert Semeniuk
• Canadian Plains Mechanical

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The University of British Columbia is a world-class institution serving a student body of over 50,000 on two major campuses.

Background
Central to the operations of the university is the student services department, who ensure the student body get to where they need to be to succeed.
Essential to their operations are the extensive print and online information tools they employ. Armada was commissioned to re-develop a variety of their print collateral used throughout each semester.

Approach
The redevelopment focused on better targeting the first year student demographic, including a stronger focus on international students, by developing a more effective and easily comprehensible hierarchy of information. Additionally, Armada integrated the Universities new ‘Place of Mind’ branding program into the literature, ensuring consistency throughout the department.

At A Glance

Improved visual layout and information hierarchy geared towards first-year undergrads. Integration into the 'Place of Mind' brand program.