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While other sectors have been affected by an economic downturn in BC over the past several years, construction management has largely rebounded and continues to move forward at a steady pace. As a consequence many of Unitech’s direct competitors have invested in revitalizing their brands and strengthening their communications strategies to remain competitive. Recognizing the need to maintain their own competitive advantage, Armada was commissioned to assist in a complete rebranding for Unitech, reinforcing their position as a leading construction management company in Western Canada.
Following a brand audit, it became clear that a sense of purpose was guiding much of the company’s success and operating philosophy. While competitors had historically focused on price and efficiency almost exclusively, it is their long-term commitments and relationships which truly set Unitech apart. From this, “projects with purpose” was born.
Following a refresh of the visual identity and positioning, Armada extended the new brand program across all communications touch-points—signage and hoarding, stationery, marketing collateral, original stock photography, and a dynamically driven website. Already the response has been hugely positive, breathing new life into existing relationships and piquing the interest of colleagues and prospective clients alike.
Developed 'projects with purpose' to establish a unique selling proposition for Unitech. Redevelopment of all new marketing and branding collateral including original photography around this positioning statement.