Cycle City Tours was founded from a love for touring Vancouver by bike, and a belief that bike rides are always better when shared with friends. Since 2010 they’ve been sharing stories, laughs, and new experiences with riders from Vancouver and across the world.
Armada Design Group was commissioned by Cycle City Tours founder Josh Bloomfield to establish a new brand identity system and positioning statement to reflect the company’s growing presence in the city, as well as a complete overhaul of the company website.
Cycle City Tours prides itself on hiring tour guides who are passionate about Vancouver and whose deep knowledge of the city enable them to offer customers unique, customized tour experiences. The statement “Discover The Soul of The City” is an invitation for prospective customers to discover all the gems Vancouver has to offer; not just a handful of tourist traps.
Since developing the new Cycle City Tours brand, Armada has continued to help the company grow by developing a sub brands for each tour and a variety of marketing material both on and offline.
- Website Design & Development
- Stationery Set
- Custom Iconography
- Tradeshow Banners