Orca Spirit Adventures
Founded by Victoria locals John and Lauren Douglas, Orca Spirit Adventures is an industry-leading whale watching and tour company servicing Vancouver Island and customers from all over the globe. As a socially and environmentally conscious business, Orca Spirit is focused on environmental stewardship, aboriginal engagement and wildlife education.
Armada was approached by Orca Spirit Adventures to oversee a complete overhaul of the company brand and messaging, as well as their website and marketing material both on and offline.
“Experience The Wild” was developed as the company’s new positioning statement, meant to reflect the uniquely holistic experience that customers receive from Orca Spirit Adventures. The company’s tours encompass not just whale watching but a wealth of information on the local ecosystem and conservation issues from qualified marine naturalists as well as industry-leading customer service.
The new Orca Spirit website was developed from the ground-up as an immersive, imagery rich responsive website, meant to reflect the experience customers can expect. Developed as a custom WordPress build has made updating the website a breeze for company employees. Armada also developed the company’s library of photographic and video content, meant to uniquely curate the Orca Spirit brand.
Since developing the new Orca Spirit brand and website, Armada continues to develop most marketing material for the company, ensuring their brand experience is consistent at every touch point.
- Website Design & Development
- Brochures & Flyer Design
- Tour Maps
- Tour Iconography
- Interior & Exterior Signage
- Window Banners