How to Use Pinterest for Business
Pinterest is a visually-centric platform that can supercharge your business’s online reach. With over 400 million active monthly users, it offers a unique opportunity for brands to connect with their audience through compelling imagery and curated boards. This comprehensive guide will walk you through setting up a Pinterest business account, utilizing Pinterest’s capabilities for business growth, and providing expert tips to maximize your presence on the platform. By implementing these strategies, your business can effectively tap into the vast potential that Pinterest offers.
How to Create a Pinterest Business Account
How to Create a Pinterest Business Account
Creating a Pinterest business account is a simple process that opens up a world of unique features designed for brands and businesses. Start by visiting the Pinterest for Business page, where you will find the option to sign up. You’ll need to provide your email, a password, and your business name. It’s beneficial to have a username that reflects your brand, as this will make your account more recognizable to users.
Once you’ve signed up, you’ll be prompted to choose your business type from the available options. It’s crucial to describe your business accurately to align with Pinterest’s algorithm. Afterward, complete your profile by adding your logos, links to your website, and a well-crafted business description. This is your brand’s first impression, so ensure it’s engaging and showcases what your business is all about.
How to Create a Linked Pinterest Business Account
If you already operate on other platforms, consider linking your Pinterest business account to expand your audience reach. You can connect your account with Google, Facebook, or even Instagram. This not only eases the process of managing multiple social channels but also allows you to share content across platforms more efficiently.
To set this up, go to your account settings and find the “Claim” section. Here, you can link your website and other social media accounts. By linking these accounts, Pinterest can aggregate data from these platforms, optimizing your pin reach through tailored content recommendations for users who visit your profile.
How to Convert Your Personal Account into a Pinterest Business Account
Transforming your personal Pinterest account into a business account is a straightforward process that doesn’t require starting from scratch. Through account settings, you can select “Convert to Business Account,” following the prompts to provide business-specific information, which will then guide you through the steps of setting up the business profile features described earlier.
Conversion also introduces you to Pinterest Analytics, a tool tailored for businesses to track engagement and understand audience interactions with your pins. This insight is invaluable for adjusting your content strategy to align with what appeals most to your audience.
How to Use Pinterest for Business
1. Start Creating Your Own Pins
Creating your own pins allows you to control the narrative of your brand. It’s essential to use high-quality images that are both appealing and convey the message of your brand. Rich Pins, which include extra information directly on the pin itself, are highly recommended as they incorporate real-time information such as pricing or availability, directly from your website to entice users.
Incorporating a consistent style that reflects your brand’s identity will help users instantly recognize your content in their feeds. By adding concise, interesting captions and calls to action, you can further boost engagement and encourage Pinterest users to interact with your content.
2. Optimize Your Pins for Pinterest SEO
Pinterest is a powerful visual search engine. Hence, the keywords you use heavily influence who sees your pins. Conduct keyword research to determine what is trending in your niche. Use these keywords in your pin titles, descriptions, and image alt-text to improve your visibility within Pinterest’s search results.
Additionally, group your pins into themed boards that resonate with your target audience’s interests. This organizational method not only aids in Pinterest SEO but also improves the user experience by presenting your business as organized and well-curated.
3. Schedule Pins Ahead of Time
Maintaining a consistent posting schedule ensures your audience remains engaged and informed. Pinterest allows you to schedule pins for future dates, which can help keep your content pipeline consistent without the need to post manually every day.
Utilizing tools like Tailwind or Buffer can greatly simplify this process, affording you the ability to organize and optimize pins for peak engagement times, which are determined by your audience’s active hours on the platform.
4. Keep an Eye on Your Pin Performance
After implementing your Pinterest strategy, monitor the performance of your pins through Pinterest Analytics. This tool allows you to track metrics such as impressions, click-through rates, and saves, which are key indicators of how well your content resonates with your audience.
By identifying which pins perform well and which don’t, you can adjust your strategy accordingly. Test different types of content, orientations, colors, and styles to see what performs best with your audience.
5. Promote Pins to Reach a Larger Audience
Pinterest Ads are a valuable tool for reaching a broader audience. When you promote pins, they appear as native content in a user’s feed, increasing your visibility. These ads can be tailored to specific objectives, such as brand awareness, video views, or driving traffic to your website.
Set up targeted campaigns by defining your audience based on demographics, interests, and behaviors. By segmenting your audience, you can create more personalized content that appeals directly to their interests, further driving engagement and conversions.
5 Tips for Using Pinterest for Business
1. Optimize Your Pinterest Profile
Your Pinterest profile is your brand’s digital showcase. Ensure that it’s complete with a descriptive bio, including vital keywords associated with your business. Using your logo as your profile picture enhances brand recognition and credibility.
Include a link to your website in the profile to facilitate seamless traffic between Pinterest and your site, thereby maximizing the potential for conversions from Pinterest traffic.
2. Develop a Powerful Content Strategy
A well-thought-out content strategy is integral to gaining traction on Pinterest. Post a balanced mix of original content and curated content from relevant sources. This blend helps establish your brand as both a source and a curator of valuable information.
Utilize seasonal events, holidays, and trends to keep your content fresh and relevant. Planning content around these events keeps your audience engaged and increases the likelihood of your pins being shared.
3. Create Pins That Stand Out
The competitive nature of Pinterest means your content must be eye-catching. Implement vibrant colors, bold text overlays, and interesting graphics to create pins that demand attention. Consistency in style helps maintain brand identity and encourages followers to return for more.
Pinterest users are drawn to new ideas and inspiration; therefore, consider incorporating unique value propositions or promotional offers to attract clicks and pins.
4. Publish at the Best Time for Increased Engagement
Understanding when your particular audience is most active on Pinterest will enhance your engagement rates. Generally, the best times to post are in the evenings or on weekends, but this can vary depending on your audience.
Analyze your audience’s activity through Pinterest Analytics and adjust your scheduling strategy to align with peak engagement periods, thereby optimizing your pins’ reach.
5. Add Pinterest Save Buttons to Your Website
Integrating a Pinterest save button on your website makes it easier for visitors to pin your content directly to their boards. This feature can significantly increase the visibility of your content, as users become brand advocates by sharing your images with their followers.
Ensure these buttons are placed prominently on product pages and blog posts to encourage sharing of your most valuable content. This practice enhances the potential for organic reach and backlink opportunities from external users.
Create Your Own Pinterest Business Account Today
Try Sprout Social Free with a 30-Day Trial
Now that you’re equipped with the knowledge of fully operating a Pinterest business account, it’s time to put these strategies into action. Consider leveraging tools like Sprout Social for comprehensive analytics, content scheduling, and a unified platform to manage your Pinterest alongside other social channels for a seamless workflow.
A free 30-day trial allows you to explore these features and optimize your social strategy without immediate commitments. Familiarize yourself with how an integrated approach can enhance your business’s presence on Pinterest and across other platforms.
Summary of Main Points
| Section | Main Points |
|---|---|
| How to Create a Pinterest Business Account | Steps to sign up, linking with other platforms, converting personal to business account. |
| How to Use Pinterest for Business | Creating original pins, optimizing for SEO, scheduling, monitoring performance, promoting pins. |
| 5 Tips for Using Pinterest for Business | Profile optimization, content strategy development, standout pin creation, publishing timing, adding save buttons. |
| Create Your Own Pinterest Business Account Today | Encouragement to use Sprout Social for optimization and management. |